Real Home Staging VS. Virtual Staging

Jan 19, 2024

So, you’re gearing up to sell your home, and the question of staging arises. Should you opt for traditional, real home staging, or is virtual staging the way to go? As a seasoned real estate broker, I’m here to help you navigate this decision and choose what’s best for you.

Real Home Staging:

What is it?

Real home staging involves physically furnishing and decorating your property. Professional stagers arrange furniture, decor, and accessories to create an inviting, lived-in atmosphere. It’s all about maximizing your home’s appeal.

Pros:

  1. Tangible Appeal: Real staging allows potential buyers to see and experience your home’s potential in person. They can touch, feel, and interact with the space.
  2. Emotional Connection: Physical staging can help buyers connect emotionally with the property, making it easier for them to envision themselves living there.
  3. Photogenic: Staged homes tend to photograph well, creating attractive listing photos.

Cons:

  1. Cost: Real staging can be expensive, from rental fees to professional stagers’ services.
  2. Time-Consuming: It takes time to source and arrange furniture and decor.

Virtual Staging:

What is it?

Virtual staging, on the other hand, is a digital process where computer-generated furniture and decor are added to images of empty rooms. It’s a more cost-effective and efficient option.

Pros:

  1. Affordability: Virtual staging is typically more budget-friendly than real staging.
  2. Speed: It’s a quick process, perfect for last-minute listing preparations.
  3. Versatility: You can easily change the style and look of the virtual staging to suit different tastes.

Cons:

  1. Lack of Physical Presence: Virtual staging doesn’t provide the tactile experience that real staging does.
  2. Potential Misleading: Some buyers may feel disappointed if the real home doesn’t match the virtual staging.

Which One is Best?

The choice between real and virtual staging depends on your specific circumstances and goals. If you have the budget and time for real staging, it can create a strong emotional connection with buyers. On the other hand, virtual staging can be a more practical solution, especially when working with a limited budget or in a time crunch.

Consider your target market and the unique features of your property. Some homes may benefit from the warmth of real staging, while others, like vacant or fixer-uppers, can shine through the magic of virtual staging. Ultimately, consulting with your real estate agent can help you make an informed decision tailored to your property’s needs.

Remember, the goal is to make your home look its best for potential buyers, and whether you choose real or virtual staging, both methods can help you achieve that.

Tracey Payne

InVision Realty
918-857-2802